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Own Time
Own Time
Own Time
Own Time
Own Time
Own Time

Own Time

Restorative Hybrid Serum

63

30ML ₹ 4,250
Lasts up to 60 uses
10ML ₹ 1,550
Lasts up to 20 uses

Product Benefits

This isn’t your typical night serum.


Own Time is a fast-acting regenerative night serum proven to improve signs of micro ageing including lines, wrinkles, texture and dullness without the irritation of traditional retinoids.
A must-have for anybody looking to manage their skin's biological age.

Powered by our patent pending Bi-Retinoid Cellular Complex, combining Hydroxypinacolone Retinoate (HPR), Bakuchiol, and multi-weight Hyaluronic Acid, it delivers deep, multi-layer renewal as you sleep.   


Benefits beyond just the basics:

  • Clinically proven to improve firmness, fine lines and wrinkle depth in as little as 4–8 weeks

  • Targets discoloration and uneven tone caused due to hyperpigmentation

  • Boosts skin brightness and smooths texture to leave skin radiant, rested

  • Strengthens skin barrier while softening it with skin-like moisturising factors 


Designed to fit your life:

  • Suitable for all skin types (oily, dry, combination, normal, acne-prone) 

  • Recommended for people over 25 years of age
  • Built for all weather conditions from humid Mumbai to dry Delhi 
  • Gentle enough for retinoid beginners, potent enough for experienced users

     

  • Retinoids are not recommended for those who are pregnant or lactating

Use only at night. Start slow, build up over time with consistency and patience. 

  • 30 ml: Apply 2 pumps onto clean, dry skin
  • Use 1 extra pump for the neck, back of hands if desired
  • 10 ml: Apply 1 pump onto clean, dry skin
  • Follow with Boundless for added hydration and benefitting from Peptides, especially around the eyes
  • If new Retinoid user: Start with alternate nights and build up to every night after 2 weeks 
  • Always use Sunscreen during the day
  • Pause usage during beach vacations or intense sun exposure


Note on Pump: Own Time comes in an airless pump system to prevent wastage. If the pump doesn’t dispense immediately, it may need priming - this is not uncommon. Press down a few times until product flows.

Scroll down for key ingredients

Water, Glycerin, Butylene Glycol, Dimethicone, Dimethicone (and) Dimethicone Crosspolymer, Dimethyl Isosorbide (and) Hydroxypinacolone Retinoate, Betaine, Panthenol, Isopropyl Myristate, Phenoxyethanol (and) Ethylhexylglycerin, Squalane, Bakuchiol, Cetearyl Olivate (and) Sorbitan Olivate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Hyaluronate, Cetyl Alcohol, Xanthan Gum, Chrysopogon zizanioides (Vetiver) Root Oil, Stearic Acid, Triethanolamine, Disodium EDTA, Butyrospermum Parkii (Shea) Butter, Chamomile Flower Extract, Citric Acid, CI 17200

Own Time

0% reduction in appearance of fine lines
0% had improved barrier function
0% improvement in wrinkle depth
0% had improved hydration
0% improvement in skin elasticity
0% had improved skin texture

Based on an 8-week clinical study conducted on 31 participants aged 35-60. Images captured using VISIA® imaging technology.

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AFTER
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Intentionally Created

Anti-Ageing

Bi-retinoid Complex of HPR & Bakuchiol stimulates cellular regeneration and enhances collagen production to reduce fine lines and improve elasticity

Barrier Building

Squalane & Olivem 1000 restore the skin's lipid matrix and prevent transepidermal water loss (TEWL)

Hydrating

Micro Sodium Hyaluronate, Glycerin & Butylene Glycol hydrate and plump by drawing water deep into the skin

Osmoprotecting

Panthenol & Betaine shield skin from environmental stressors and dehydration and repair premature damage

Key Ingredients

Anti-Ageing

Bi-retinoid Complex of HPR & Bakuchiol stimulates cellular regeneration and enhances collagen production to reduce fine lines and improve elasticity

Barrier Building

Squalane & Olivem 1000 restore the skin's lipid matrix and prevent transepidermal water loss (TEWL)

Hydrating

Micro Sodium Hyaluronate, Glycerin & Butylene Glycol hydrate and plump by drawing water deep into the skin

Osmoprotecting

Panthenol & Betaine shield skin from environmental stressors and dehydration and repair premature damage

Sruti, Bangalore

"The serum is crazy good. It makes my skin look so shiny and rested in the morning. Even after a night of partying, bad food, drinking and only 3 hours of sleep, my skin looked amazing and rested."

Prapti, New Delhi

"Since I’ve started using Own Time my mom has been asking for some skincare that will make her skin also look “like this” in the morning. This was the second time she has asked me what I’ve been using, and frankly the only change in what I’ve used for years is Own Time."

Ankita, Gurgaon

"The serum is smooth and lightweight and feels very hydrating. Which is saying a lot because I have dry skin and the Delhi winter doesn’t help."

The Longevity Routine

Thoughtfully built to do more with less. These formulas work in sync, hydrating, strengthening, and renewing, so you can see real results without the long routines.

FAQs

  • The Basics
  • The Formula
  • In Your Routine
  • On Your Skin

Retinoids are vitamin A derivatives that are considered the “gold standard” in dermatology for skin renewal. They work by binding to receptors in skin cells, which speeds up cell turnover and stimulates collagen production. Over time, this helps smooth fine lines, even skin tone, improve texture, and keep pores clear.


In order to work, traditional retinoids first need to convert into active form in the skin through a one step or two step process. This conversion process produces inflammatory byproducts which can disrupt the skin barrier and cause irritation and excessive dryness.

HPR (Hydroxypinacolone Retinoate), used in Own Time, binds directly to retinoic receptors without needing conversion. This means faster and visible results without the peeling, irritation, or adjustment phase of traditional retinoids.


Skin longevity is more than surface-level signs like lines, wrinkles, sagging, or spots. These are just visible outcomes of deeper cellular and epigenetic changes. The key distinction between “anti-aging” and “longevity” is that longevity focuses on extending the health-span of skin as an organ, not just improving external appearance.

Longevity-focused products aim not only to improve visible signs but also to prevent and reverse cellular damage, supporting healthier, more resilient skin over time.


Our Complex incorporates the longevity enhancing mix of next-gen Retinoid HPR, phyto-retinol Bakuchiol and multi-weight Sodium Hyaluronate. This, along with barrier supportive ingredients in their bio-available forms and concentrations, promotes cellular regeneration and barrier revitalization at multiple levels.


HPR’s action is further amplified by Bakuchiol which is a natural extract that also delivers retinol-like benefits in regulating skin cell function. Multi-weight Sodium Hyaluronate goes beyond surface hydration to deliver reparative and regenerative action.


Own Time has a hybrid serum-cream texture that melts into skin and leaves a silky, non-tacky finish. It also contains a whisper of calming, fresh vetiver (खस) in a non irritating concentration (0.15%) to help you end your day on a relaxing note.


Not in the way you might expect to with other retinoids. HPR is gentler and clinically tested for safe nightly use from the very first week. Still, as with all active skincare, we recommend starting on alternate nights for a week before building up to nightly use. There’s no need to rush. Our studies show the results are worth the wait!


We advise against over-use. We have carefully calibrated dosages so that you get benefits without any adverse impact


We allowed our test subjects to use Own Time around the eyes, and no adverse events were reported. That said, we recommend gently running your fingers around the eye socket bone and crow’s feet area at the end of application to avoid overapplying. Do not apply too close to the upper or lower eyelids.


Yes! It’s effective and suitable for all genders and skin types.


Yes. Own Time was formulated with several barrier building and hydrating ingredients and has resulted in significant improvement in skin hydration in our 8-week placebo-controlled clinical trials.


No. While our testing data suggests what you are experiencing is rare, it is not worrying. It just means your skin is asking for a slightly slower ramp up or needs additional barrier support. Follow dosage instructions. Use alternate nights to begin with and follow up with Boundless or a barrier cream of your choice.


While Own Time will help stave off blocked pores, and so potentially reduce bumpiness and mild breakouts, if you have severe acne, this will not be enough. Please consult a dermatologist who can recommend the right retinoid regime.