Skin That Functions Better, Ages Better.

Uniquely developed, high-performance, barrier-first formulas and simplified routines for Indian skin.

Our Most Obsessed-over Formulas

₹ 3,195

Boundless

5.0
₹ 1,500

New Light

5.0

Our Philosophy

Skin That Functions Better, Ages Better
Our philosophy is rooted in impacting the internal processes that shape skin health over time. Visible improvements are then just by-products.
Deliver More With Fewer Steps
We treat skin as an interconnected biological system, not a collection of isolated concerns. Thus, each formula is designed to address multiple pathways of skin function at once, allowing for efficient routines.
No Claims Without Evidence
All formulas are proprietary and biological claims are established through third-party, multi-protocol, double-blind clinical trials.
World Class Shouldn't Mean Imported
Flout is built for Indian skin and weather but held to global standards on efficacy. Because “world-class” shouldn’t have to mean imported.

The Longevity Engine

Skin doesn’t change overnight. Over time, biological functions slow and environmental stress accumulates, changing how skin behaves and looks. Flout’s formulas are built to impact five key functions that influence how well skin ages

Improve skin’s own ability to retain hydration, regulate water loss, manage inflammation and regulate sebum production

Support elastin and collagen production and cell turnover to maintain firmness and minimize the look of lines and wrinkles

Prevent and reverse pigment dysregulation, often the first visible sign of skin ageing in Indian skin

Defend against UV exposure and oxidative stress, two key drivers of cumulative skin damage and premature skin ageing

Accelerate cell shedding, regulate sebum and prevent congestion; concerns especially prevalent in Indian skin and weather

Fiercely Yours, Team Flout

I built Flout because I couldn't find what I was looking for - skincare that actually understands how Indian skin ages, backed by real clinical evidence, not marketing claims. Every formula from scratch. Every claim tested. Nothing launched until it's proven.

Rachna Bahadur
Founder & CEO

ABOUT US