Safety and efficacy weren’t marketing angles, they were non-negotiables.

Our independent, multi-protocol clinical testing includes dermatologist grading, hi-tech imaging, and instrumentation — confirming statistically significant results in separate groups of women (aged 35–60) for each product, plus a common control group. This is more than most brands around the world will do, leave alone India.

We launch with a powerhouse duo of intelligent, multi-active products: Boundless and Own Time. Designed to work brilliantly alone—and even better together—they deliver corrective and preventative results in the simplest routine possible.

Our system is complex, comforting on skin, and powerful enough to unlock the biggest gains with the fewest steps. Skincare that works overtime, so you don’t have to.

Challenges in doing things this way are numerous - it takes experience, access to talent, vision, courage, patience and capital.

It wasn't easy. I needed to believe that it is possible to aim for excellence in India and create something that can hold its own globally.

I held onto the conviction that we can do more than “just enough”, that the market can support the economics of a brand set up with R&D at its core and that as a people, we are willing to give Indian brands a chance.

Safety and efficacy weren’t marketing angles, they were non-negotiables.

Our independent, multi-protocol clinical testing includes dermatologist grading, hi-tech imaging, and instrumentation — confirming statistically significant results in separate groups of women (aged 35–60) for each product, plus a common control group. This is more than most brands around the world will do, leave alone India.

We launch with a powerhouse duo of intelligent, multi-active products: Boundless and Own Time. Designed to work brilliantly alone—and even better together—they deliver corrective and preventative results in the simplest routine possible.

Our system is complex, comforting on skin, and powerful enough to unlock the biggest gains with the fewest steps. Skincare that works overtime, so you don’t have to.

Challenges in doing things this way are numerous - it takes experience, access to talent, vision, courage, patience and capital. It wasn't easy.

I needed to believe that it is possible to aim for excellence in India and create something that can hold its own globally.

I held onto the conviction that we can do more than “just enough”, that the market can support the economics of a brand set up with R&D at its core and that as a people, we are willing to give Indian brands a chance.