Feel-Good Claims Are Everywhere. This Isn’t One.
A lot of skincare brands say their products “work.”
We like receipts. So we went all in.
Not A Feeling. A Fact.
Own Time
0%
reduction in appearance of fine lines
0%
had improved skin barrier
0%
improvement in wrinkle depth
0%
had improved skin brightness
0%
improvement in skin elasticity
0%
had improved skin texture
Based on an 8-week clinical study conducted on 31 participants aged 35-60. Images captured using VISIA® imaging technology.
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Boundless
0%
improved hydration up to 10 layers deep
0%
had improved barrier function
0%
improvement in skin brightness
0%
had improved hydration
0%
had reduction in visibility of pores
0%
had improved skin texture
Based on a 4-week clinical study conducted on 32 participants aged 35-60. Images captured using VISIA® imaging technology.
Feel-Good Claims Are Everywhere. This Isn’t One.
A lot of skincare brands say their products “work.” We like receipts. So we went all in.
IN-VITRO TESTING
Key ingredients are tested in a controlled lab environment to study their performance at the cellular level — before they ever touch skin.
IN-VIVO CLINICAL TRIALS
The finished formula is tested on Indian skin tones, textures, and conditions (ages 35-60)
DERMATOLOGIST GRADING
Results are corroborated by professionals using standardized clinical scoring
INSTRUMENTATION TRACKING
Skin improvements are measured and quantified using lab-grade instrumentation
HIGH-RESOLUTION IMAGING
Skin changes not visible to the naked eye are captured with clinical imaging
USER SELF-ASSESSMENT
Improvements are tracked through direct feedback — how skin looked, felt, and responded
Know Your Claims
There’s value in how skincare makes you feel. That’s why we also run perception studies. But to measure what’s truly happening beneath the surface, we rely on something more rigorous.
Perception is personal. Clinical is universal. And Indian skin deserves both.
Know Your Claims
There’s value in how skincare makes you feel. That’s why we also run perception studies. But to measure what’s truly happening beneath the surface, we rely on something more rigorous.
Perception is personal. Clinical is universal. And Indian skin deserves both.
| TYPE OF CLAIM | WHAT IT'S BASED ON | WHAT'S BEING TESTED | WHAT IT MEANS |
|---|---|---|---|
|
INGREDIENT BASED
"Ingredient X has been shown to increase cell turnover"
|
Academic
Research and Ingredient Studies |
Single Ingredient |
Benefits shown in controlled lab conditions, often not tested in full formulations
|
|
PERCEPTION STUDIES
"X% of users have
noticed visibly firmer skin" |
User Self-Assessments
|
Final Product |
Participants share how the product felt on their skin
|
|
CLINICAL TRIALS
"X% improvement in skin elasticity"/ "X% users had improved skin elasticity"
|
In-Vivo Testing on Formulas and Clinical Studies
|
Final Product |
Measurable changes on real skin tracked using tools and ratified by dermatologists
|
| TYPE OF CLAIM | WHAT IT'S BASED ON | WHAT'S BEING TESTED | WHAT IT MEANS |
|---|---|---|---|
|
INGREDIENT BASED
"Ingredient X has been
shown to increase cell turnover" |
Academic
Research and Ingredient Studies |
Single Ingredient |
Benefits shown in controlled lab conditions, often not tested in full formulations
|
|
PERCEPTION STUDIES
"X% of users have
noticed visibly firmer skin" |
User Testing or
Self-assessments |
Final Product |
Participants share how the product felt or looked on their skin
|
|
CLINICAL TRIALS
"X% improvement in skin elasticity"/ "X% users had improved skin elasticity"
|
In-Vivo Testing
on Formulas and Clinical Studies |
Final Product |
Measurable changes on real skin tracked using tools and ratified by dermatologists
|
Beyond The Claims
Instruments Used
Regulatory Compliance
Beyond The Claims
Instruments Used
Regulatory Compliance
Full-sized Collection
The Unfuss Edit
We launch with a powerhouse duo: Boundless and Own Time. Two intelligent, multi-active products that work alone, and even better together.
Corrective and preventative. Complex yet comforting. A system that works overtime, so you don’t have to
01
Multi-Active Moisturizer
Boundless
₹1,350
Featherlight moisturizer for barrier support and 10-layer deep hydration
02
Restorative Hybrid Serum
Own Time
₹1,550
Patent pending next gen bi-retinoid serum for improved skin longevity