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Own Time
Own Time
Own Time
Own Time
Own Time
Own Time
Own Time
Own Time

Own Time

Restorative Retinoid Night Serum

64

The retinoid that wins without a war. Clinically proven to reduce fine lines, smooth texture, and improve brightness in 4–8 weeks — without the irritation of traditional retinoids. Patent pending.
30ML (best results)
10ML

10% off on first order with code FLOUT10

Clinically proven to reduce visible signs of ageing in 4–8 weeks — without the irritation traditional retinoids are known for. Tested in a double-blind study on Indian skin.  

  • Barrier-supportive retinoid that renews without irritation or inflammation. Delivers real retinoid results without the irritation — no peeling, no adjustment period, no compromised barrier.

  • Boosts antioxidant defence by up to 2× and drives strong collagen stimulation signals (proven)

  • Smoothes skin texture and appearance of pores making skin reflective
  • Improves firmness, fine lines and wrinkle depth - visible signs of skin renewal
  • Boosts skin brightness and even tone by regulating hyperpigmentation
  • Formulated to meet Indian and EU ingredient safety standards
  • Recommended for those over 30; Suitable for all skin types, women and men

The short version: skin looks rested overnight, noticeably younger in 4–8 weeks, and more resilient below the surface. Here's what's happening:


Next-Gen Granactive Retinoid combined with Bakuchiol support controlled cell turnover and collagen signalling while helping limit inflammatory response. Multi sized Sodium Hyaluronate, Squalane, Betaine and other humectants enhance natural hyaluronic acid generation and multi-level hydration within the skin. A blend of bio-mimetic (skin identical) emollients and occlusives reinforce barrier lipids, protect cellular moisture and support overnight repair

  • Through the night - deep hydration and skin softening, skin looks rested
  • Within 4-8 weeks - skin appears brighter, smoother, more lifted, with softer lines and wrinkles
  • Below the surface - enhanced anti-oxidative repair, pigmentation regulation, collagen renewal and barrier function improvement building the kind of resilience that shows up as skin that handles stress, sleep loss, and life better than before.

Best paired with Boundless (moisturiser) for a complete barrier-supported routine.

  • You're noticing fine lines, dullness, or uneven texture that wasn't there before
  • You've been meaning to start a retinoid but worry about the irritation you've heard about
  • You tried retinol before and your skin didn't respond well
  • You've been using retinoids for a while and want something with real clinical backing
  • You haven't tried prescription retinoid which have been harsh and difficult to stay consistent with
  • You want one serum that actually delivers what ten products promise

Not recommended during pregnancy or lactation.

Use in the PM only

  • Apply 2 pumps to dry face, spread excess on neck. If desired, use an extra pump on the neck. Follow with moisturiser
  • Mini- 1 pump is sufficient when using this pack type
  • Alternate night usage for a week, then build up to nightly
  • Sunscreen during the day should be an essential to protect against UV induced barrier damage
  • Note on airless pump packaging- may need a few extra pumps in first few uses before product flows. This is to be expected.
  • Pause usage during intense, continuous sun exposure (eg. 5 day wildlife safari in an open topped jeep!)

VEGAN

CRUELTY-FREE

PATENT PENDING

CLINICALLY PROVEN

MADE IN INDIA

DERMATOLOGICALLY TESTED

HYPOALLERGENIC

ALL SKIN TYPES

NON-IRRITATING

Testimonials

"Since I’ve started using Own Time my mom has been asking for some skincare that will make her skin also look “like this” in the morning. This was the second time she has asked me what I’ve been using, and frankly the only change in what I’ve used for years is Own Time."

Prapti, New Delhi

"The serum is crazy good. It makes my skin look so shiny and rested in the morning. Even after a night of partying, bad food, drinking and only 3 hours of sleep, my skin looked amazing and rested."

Sruti, Bangalore

"The serum is smooth and lightweight and feels very hydrating. Which is saying a lot because I have dry skin and the Delhi winter doesn’t help."

Ankita, Gurgaon

The Results

0% reduction in appearance of fine lines
0% improvement in wrinkle depth
0% improvement in skin elasticity
0% had improved barrier function, tone and texture

Based on an 8-week clinical study conducted on 31 participants. Images captured using VISIA® imaging technology.

BEFORE
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AFTER
After
BEFORE
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AFTER
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BEFORE
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AFTER
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OWN TIME

The Complete Findings

CLINICAL TRIAL RESULTS

Subjects Showing Improvement (%)

  • 100% of study participants had reduction in fine lines
  • 100% of study participants had improvement in skin brightness
  • 100% of study participants had improvement in barrier function
  • 100% of study participants had improvement in skin hydration
  • 100% of study participants had improvement in skin texture
  • 96% of study participants had reduction in appearance of pores


Measured improvement (%)

  • 39% reduction in fine lines
  • 25% improvement in skin elasticity
  • 20% reduction in wrinkle depth
  • 20% improvement in skin brightness
  • 57% increase in skin hydration
  • 15% reduction in transepidermal water loss
  • 13% reduction in roughness
  • 14% improvement in appearance of pores

USER SELF ASSESSMENT RESULTS

  • 100% of study participants reported reduction in fine lines around their eyes
  • 100% of study participants reported reduction in fine lines on their cheeks
  • 100% of study participants reported improvement in skin firmness
  • 100% of study participants noticed visible improvement in texture/ appearance
  • 100% of study participants said the product improved skin brightness
  • 100% of study participants said the product provides intense moisturization
  • 100% of study participants said their skin felt plump after application of the product
  • 100% of study participants said the product made their skin smooth
  • 100% of study participants reported improvement in the overall condition of their skin


    Based on an 8-week double blind, placebo-controlled clinical study conducted on 31 participants aged 35-60. Images captured using VISIA® imaging under standard, cross-polarized, parallel-polarized and raked lighting conditions.

Why We Made Own Time

Most retinoids work by forcing rapid cell turnover which may compromise the barrier. It's effective — but the process produces inflammatory by-products that irritate and dry out skin. For many women, that trade-off isn't worth it.

Own Time was designed to skip the compromise. HPR, our next-generation retinoid, delivers the results of traditional retinol without the conversion step that causes irritation. Paired with Bakuchiol — a plant-derived active that amplifies renewal — the result is a serum that does the hard work overnight without your skin paying for it in the morning.

Tested and proven. We ran an 8-week double-blind, placebo-controlled clinical trial on participants aged 35–60. 100% showed improvement across every measure — fine lines, brightness, barrier function, hydration, texture. We filed a patent. That's the level we hold ourselves to.

Deep renewal resulting in externally visible benefits without irritation.
The impact of this formula was clinically proven on 35-60 year old Indian skin with challenging conditions to ensure you benefit regardless of where you are starting from.

Key Ingredients

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Granactive Retinoid

A next-generation retinoid that supports skin renewal and smoothness with minimal irritation

Bakuchiol

A plant-derived active that improves skin firmness, texture, and tone while supporting tolerance

Squalane

A skin-identical emollient that softens, nourishes, and helps prevent moisture loss

Olivem 1000

Skin-identical lipid complex that improves moisture delivery and barrier compatibility

Micro Sodium Hyaluronate

A low-weight form of hyaluronic acid that penetrates deeper to deliver long-lasting hydration

Betaine

A naturally derived ingredient that helps protect cellular hydration and reduce stress

Butylene Glycol

Improves hydration and helps deliver active ingredients more effectively

Glycerin

Powerful humectant that attracts water and keeps skin comfortably hydrated

Panthenol

Soothes irritation and supports skin repair by strengthening the barrier

FULL INGREDIENT LIST

Water, Glycerin, Butylene Glycol, Dimethicone, Dimethicone (and) Dimethicone Crosspolymer, Dimethyl Isosorbide (and) Hydroxypinacolone Retinoate, Betaine, Panthenol, Isopropyl Myristate, Phenoxyethanol (and) Ethylhexylglycerin, Squalane, Bakuchiol, Cetearyl Olivate (and) Sorbitan Olivate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Hyaluronate, Cetyl Alcohol, Xanthan Gum, Chrysopogon zizanioides (Vetiver) Root Oil, Stearic Acid, Triethanolamine, Disodium EDTA, Butyrospermum Parkii (Shea) Butter, Chamomile Flower Extract, Citric Acid, CI 17200

The Longevity Routine

Thoughtfully built to do more with less. These formulas work in sync, hydrating, strengthening, and renewing, so you can see real results without the long routines.

01
Daily Moisturiser AM and PM
Boundless

Boundless

₹1,150
Featherlight moisturizer for barrier support and 10-layer deep hydration
01
Daily Moisturiser AM and PM

Boundless

Improves skin longevity and barrier function, delivers 10-layer deep hydration and brightens skin.

Proven for results on Indian Skin. Noticeable results within 4 weeks of use.

Key Features

Premium ingredients and advanced formulation

Skin Types

Designed to perform well on all skin types in all weathers. Hypoallergenic and non-irritating.

+

Key Ingredients

Pure Ceramides, Peptides, Niacinamide and Ectoin

Learn more
02
Your Complete Skin Routine AM & PM
The Longevity Edit

The Longevity Edit

₹2,495
Two-step routine for barrier support, hydration and improved skin longevity
02
Your Complete Skin Routine AM & PM

The Longevity Edit

A moisturiser & serum duo featuring Boundless and Own Time, crafted to deeply hydrate, fortify the skin barrier, renew at a cellular level and extend skin longevity. Proven for results on Indian Skin. Noticeable results within 4 weeks of use.

Key Features

Use Boundless in the AM after cleansing. Use Own Time in the PM, follow with Boundless if desired.

Skin Types

Designed to perform well on all skin types in all weathers. Hypoallergenic and non-irritating.

+

Key Ingredients

Own Time: HPR, Bakuchiol, Micro Sodium Hyaluronate and Squalane | Boundless: Pure Ceramides, Peptides, Niacinamide & Ectoin

Learn more

FAQs

  • The Basics
  • The Formula
  • In Your Routine
  • On Your Skin

Yes. HPR (the retinoid in Own Time) is significantly gentler than traditional retinol, retinal or retinoic acid. It doesn't require the conversion process that causes irritation in most people. Start on alternate nights for the first week as a matter of good practice, then use nightly. You're unlikely to experience the purging or peeling that puts people off retinoids.

Retinoids are vitamin A derivatives that are considered the “gold standard” in dermatology for skin renewal. They work by binding to receptors in skin cells, which speeds up cell turnover and stimulates collagen production. Over time, this helps smooth fine lines, even skin tone, improve texture, and keep pores clear.

In order to work, traditional retinoids first need to convert into active form in the skin through a one step or two step process. This conversion process produces inflammatory byproducts which can disrupt the skin barrier and cause irritation and excessive dryness.

HPR (Hydroxypinacolone Retinoate), used in Own Time, binds directly to retinoic receptors without needing conversion. This means faster and visible results without the peeling, irritation, or adjustment phase of traditional retinoids.

Skin longevity is more than surface-level signs like lines, wrinkles, sagging, or spots. These are just visible outcomes of deeper cellular and epigenetic changes. The key distinction between “anti-aging” and “longevity” is that longevity focuses on extending the health-span of skin as an organ, not just improving external appearance.

Longevity-focused products aim not only to improve visible signs but also to prevent and reverse cellular damage, supporting healthier, more resilient skin over time.

Our Complex incorporates the longevity enhancing mix of next-gen Retinoid HPR, phyto-retinol Bakuchiol and multi-weight Sodium Hyaluronate. This, along with barrier supportive ingredients in their bio-available forms and concentrations, promotes cellular regeneration and barrier revitalization at multiple levels.

HPR’s action is further amplified by Bakuchiol which is a natural extract that also delivers retinol-like benefits in regulating skin cell function. Multi-weight Sodium Hyaluronate goes beyond surface hydration to deliver reparative and regenerative action.

Own Time has a hybrid serum-cream texture that melts into skin and leaves a silky, non-tacky finish. It also contains a whisper of calming, fresh vetiver (खस) in a non irritating concentration (0.15%) to help you end your day on a relaxing note.

Not in the way you might expect to with other retinoids. HPR is gentler and clinically tested for safe nightly use from the very first week. Still, as with all active skincare, we recommend starting on alternate nights for a week before building up to nightly use. There’s no need to rush. Our studies show the results are worth the wait!

We advise against over-use. We have carefully calibrated dosages so that you get benefits without any adverse impact

We allowed our test subjects to use Own Time around the eyes, and no adverse events were reported. That said, we recommend gently running your fingers around the eye socket bone and crow’s feet area at the end of application to avoid overapplying. Do not apply too close to the upper or lower eyelids.

Yes! It’s effective and suitable for all genders and skin types.

Yes. Own Time was formulated with several barrier building and hydrating ingredients and has resulted in significant improvement in skin hydration in our 8-week placebo-controlled clinical trials.

No. While our testing data suggests what you are experiencing is rare, it is not worrying. It just means your skin is asking for a slightly slower ramp up or needs additional barrier support. Follow dosage instructions. Use alternate nights to begin with and follow up with Boundless or a barrier cream of your choice.

While Own Time will help stave off blocked pores, and so potentially reduce bumpiness and mild breakouts, if you have severe acne, this will not be enough. Please consult a dermatologist who can recommend the right retinoid regime.