"Maximal formulations. Minimal routines. Measurable results"
That was the brief when we began designing Flout Beauty’s product range. Not pricing strategies, not marketing angles, not margins.
Like all good designers, we set some boundaries for ourselves:
- Skin gains must come in the fewest steps possible. No more than two active steps at any point (cleansing and sun protection are the non-negotiable bookends). True luxury is doing less and gaining more.
- Products must earn their place. We release new products only when they genuinely extend the health-span of skin.
- Products must work for most skin types. Minor adjustments in usage should be enough, without the need to overthink compatibility.
- Products must be sensorially pleasant to use as that drives consistency in usage. Consistency is the secret sauce nobody talks about in skincare
Within this framework, a moisturizer became our starting point. It is the step we use most often, the anchor of every skincare routine. But it was also the hardest product to design, because we wanted to test the boundaries of what a moisturizer could do.
